Strength in Numbers.
Developing public relations or joint marketing partnerships with a leading company, respected university or association can boost credibility, raise visibility and support business goals.
We have extensive expertise in creating mutually beneficial joint business-to-business marketing and consumer awareness campaigns.
We can help you by:
- Defining potential partners and value, initiating meetings to determine common interests and receptivity
- Creating consensus on goals, establishing processes and helping to leverage resources
- Creating jointly branded materials and campaigns
- Developing and coordinating co-op marketing and PR programs
- Negotiating roles and responsibilities, expectations, performance goals, and contracts and licensing agreements