Marketing Campaigns

Global Imaging Systems - Six years of marketing-oriented annual reports and investor relations materials were designed to communicate Tampa-based Global Imaging Systems, Inc.'s success as the middle-market leader in the highly competitive office imaging industry (Xerox, Danka, ICON, etc.) This strategic effort to communicate the publically-traded company's unique business, acquisition and service models resulted in Global being successfully acquired by Xerox Corporation in 2007.

 

FORCE (Florida Organics Recycling Center for Excellence) - FORCE is Florida's Organics recycling effort involving Sumter County, the Florida Department of Environmental Protection (FDEP), and Public/Private Researchers. The legislative-funded project promotes organics recycling and research in a statewide effort to streamline compost processing, research, demonstration, marketing, and education in Florida. This direct mail-brochure was created to introduce and promote the program.

 

The Coffee Beanery® (Point of Sale Poster) - The Coffee Beanery was looking for a fresh way to distinguish their brand by leveraging the benefits of its "smarter" Right Roast™ process, which roasts each bean on a scale from light to dark to realize potential of its unique flavor characteristics. This multi-media campaign (including animated TV spots) invited the consumer to "Use your bean" to "Discover a more interesting cup of coffee" versus the all dark-roast approach of the chain that dominates the industry.

 

The Florida Humanities Council - In 2002 the FHC rebranded their statewide cultural organization, member services, activities and events. Campaigns included those devoted to increasing membership and a new Celebrity Scholars (now Road Scholars) speaker's bureau featuring a roster of actor-scholars who portray historic figures in theatrical reenactments as an alternative to the typical school or after-dinner speaker.